Essay on Isbm Answer Sheets. Mba.Emba.Dms.Bms.Aravind 9901366442.Doc

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ARAVIND
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ADVERTISING MANAGEMENT

A) Define Advertising Copy? Please explain various ways of writing print advertising copy with examples?

B) Design an AD campaign for a construction engineering company? (Manufacturers of construction product)?

C) Write short notes on:

1: Characteristics of the ideal print advertisement

2: AIDA Model

3: Medial planning tools

4: ATL / BTL

5: Ad agency organization structure

D) Illustrate positioning statement for:

1: Maruti

2: Nirma washing powder

3: BOSCH

4: Harward business school

5: Apples
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(c) Put on your thinking cap. Identify a there for a campaign of one general tonic.

CASE : 3 : IS SUPER BOWL ADVERTISING SUPER EFFECTIVE ?

Questions:
1. What kind of research design would you recommend for determining the effectiveness of M & M/Mars advertising during the Super Bowl?
2. If the research design involves a survey of households, which survey method would you recommend and why?
3. What kind of measures and scales will you employ in your survey?
4. Can the observation method be used to determine the effectiveness of M & M/Mars advertising during the Super Bowl? If so, which observation method would you recommend and why?
5. Which syndicated services discussed in the book can provide useful information ?

CASE NO : 4 : NIKE SPRINTS AHEAD OF THE COMPETITION,YET HAS A LONG WAY TO RUN

Questions:
1. Should Nike switch from a focus on celebrities to a focus on its products in its advertising? Discuss the role of marketing research in helping Nike management make this decision. What kind of research should be undertaken /
2. How would you describe the buying behavior of consumers with respect to athletic footwear?
3. What is the management decision problem facing Nike as it attempts to retain its leadership position?
4. Define the marketing research problem facing Nike, given the management decision problem you have identified.
5. Develop two suitable research questions and formulate two hypotheses for each.
6. How can the

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