Fast Food Stereotypes: The Case Of Mcdonald's Mcdonalds

We live in society where social media runs our lives, and there is no way of escaping it. It’s gotten to the point where one can’t take a trip and them not asking, “Is there Wi-fi?” Now restaurants are providing Wifi for those who go and eat, especially fast food locations. Having Wi-fi is an important factor in the lives of many people, and one could say it a determining factor of where one might go. In the case of Mcdonald’s, it has been providing free Wi-Fi for many year now. McDonald’s had changed the fast food industry, in many ways that many don’t realize. The McDonald’s chain has changed the eating experience of fast food, it brings people of different backgrounds, and is defying its stereotypes. The ad is simple, but very effective. The dark vignette allow the viewer to look directly to the box. The box being red, is what catch the viewer 's eyes. One then immediately see the world wide famous “M” and everyone knows it 's Mcdonald 's. Red, which is associated with power and determination, while yellow is associated with joy and happiness: are the perfect combination of colors for McDonalds’ logo. The red shows McDonald 's’ global power and success, while the contrasting yellow give the consumer good feelings, just like when they …show more content…
By implementing free wi-fi they are changing the fast food experience. How? One might ask. Well it is simple; by providing wi-fi it is slowing people down, it making them want to sit down to be on their phones. They are changing the definition of “fast” food, by not making it so called “fast” anymore. They are making the experience more memorable, more intimate, and more worthy. People are more willing to spend their money on place where they will get worth their money, and McDonald 's does this by selling food and giving their customers internet