In the speech, "Report to the American People on Civil Rights” John F. Kennedy uses ethos as a strong persuasive technique. For example JFK says, “Therefore, I am asking for your help in making this easier for us to move ahead to provide the kind of equality of treatment we would want ourselves; to give a chance for every child to be educated to the limit of his talents” (Para 32). Kennedy speaks with confidence and authority which persuades the audience to be open-minded. The audience is put in the position to feel that any choice other than Kennedy’s is wrong. JFK uses words such as "...I am asking for your help..." or "...treatment we would want ourselves…" (Para 32) to create a sense of self reflection on the audiences morals that gives
