The Customer Is Always Right Essay

Register to read the introduction… Also, the slogan "the customer is always right” can be seen in many companies. However many people do not understand it or misunderstand the original meaning of this slogan. “The customer is always right” is not to judge the rights and wrongs of the matter. It means that companies to do their utmost best to create a good environment for the customers make guests to enjoy quality service, and to ensure the quests feel they have received good value no matter when and where. As Ray Miller (2012) stated, “It does not matter who is right and who is wrong”. For this sentence a customer may have his or her own ideas, and maybe these ideas are wrong or misguided. If pointed out that the customer is wrong, it will make things worse! Do not need to care about right and wrong with customers as a service industry. How to help customers make the right choices, and how to provide good service to customers that is the focus of service …show more content…
When customers walk into a store, the clerk take out the merchandise give him the choice, more than half of customers are very critical. Frequently, customers don’t want to buy something maybe have three reasons: show off own appreciative, looking for an excuse to demand for lower prices and thinking it’s too expensive, as a reason of do not buy it. Understanding these reasons, employees can more easily seel products. Actually, a salesman usually has three purposes: he or she hopes the transaction is successful, hopes customers come again, and hopes the customers to introduce other customers to the business, because a friendly staff. Therefore, understanding customer psychology is a discipline. Serving customers as serving themselves, therefor they can provide a higher level of