Jameson Distillery Case Study

Improved Essays
The Jameson Distillery was founded in 1780 by John Jameson in the heart of Smithfield, Dublin. Jameson distillery counts with the original Bow St. location as well as the Midleton location (Explore). Jameson reached an annual production of a million gallons by 1900(The Sprits Business). However, as history has it there was a twist in the company’s success story. Nonetheless, whiskey gained a bad reputation as it was associated with bootleg whiskey sold in speakeasies during prohibition. Likewise, the British Empire market ceased to exist as Ireland fought for its independence (Costello). In response to the intense decline Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries …show more content…
It has been through a prohibition era in the United Sates and was hit hard when Irish independence came about. Despite the disputes between Pernod-Richard S.A. and Grand Metropolitan P.L.C to dominate the Irish Distillers Group P.L.C, Jameson sold off to Pernod-Richard. The fear to fall in the hands of Grand Metropolitan was a major concern, because they wanted to disintegrate what they Irish Distillers Group had fought to keep alive. Therefore, selling off to Pernod-Richard was the best choice for Irish whiskey because that company made Irish whiskey into its own brand and has developed it into its own market. Jameson’s marketing therefore focuses its brand on heritage and tradition that is everlasting. Only in count do the few Irish whiskey labels not compare to the hundreds of Scottish labels sold. Jameson embraces a local consumer culture positioning strategy because they want to ensure that when one thinks of Irish whiskey we think of Jameson. As mentioned before, when someone wants to celebrate a heritage only the most authentic and traditional is sought out for. If there are hundreds of labels how does one choose the most authentic? Also, Jameson has done as much as possible to appeal to a younger crowed and what a better way to do it than to establish a school like setting for those who want to distribute the label. Both an education and job opportunity are presented to distribute alcohol. However, Jameson claims not to sell for the sake of selling, but rather letting people learn about Irish history through stories. This tactic attracts more distributers that will then attract more customers. Jameson as a label and as part of tradition is the highest selling Irish whiskey and will continue to be so because of its high quality product that appeals to both younger and older

Related Documents

  • Superior Essays

    This term originally meant someone who carried a flask of alcohol in their boot, but soon came to mean anyone who created or smuggled alcohol illegally. Just like gangs, bootleggers saw prohibition as a way to make money, and as a result they began to make and distribute alcohol. The exact laws of prohibition contained many loopholes, which bootleggers acted upon. One of the most popular was that whiskey could be distributed for medicinal purposes. In the 1920s, whiskey could be prescribed for a wide variety of symptoms, ranging from influenza to anxiety.…

    • 1274 Words
    • 6 Pages
    Superior Essays
  • Decent Essays

    1. Q: Why was whiskey of such importance to the colonists? A: Whiskey was important to colonists because it was commonly made from corn and other grains, and during this time the harvest of grains was increasing. With the increased yield of grains, farmers were able to convert more grain into whiskey.…

    • 407 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    William J. Rorabaugh wrote “The Alcoholic Republic: An American Tradition”, a book about Americans’ intense alcohol consumption during the time period of 1780 to 1820. Rorabaugh is currently a professor at the University of Washington. He focuses his energy towards writing books on his favorite interests such as the 19th century, social history, and urban history, all within the United States boundary lines (Rorabaugh). Most notably are the four books Rorabaugh wrote about radical changes in America. The books he authored are “The Craft Apprentice: From Franklin to the Machine Age (Oxford, 1986)”, “Berkeley at War: The 1960s (Oxford, 1989)”, and “Kennedy and the Promise of the Sixties (Cambridge, 2002)”.…

    • 1351 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Gentrification Examples

    • 484 Words
    • 2 Pages

    A number of interviews were set in motion by Historical Research Limited (1994) after the distillery shut down. People interviewed consisted of supervisors, plant managers and regular maintainence staff that used to work there. The interviews led to interesting results. Worker sentiments to the job loss largely reflected the sentiments often observed from the gentrification : buying of properties by upper tier/class families that in turn increases property value and pushes the lower class away from such property.…

    • 484 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    It’s said that whiskey is for drinking and water is for fighting, but the site of the old Dowling Brothers distillery in Burgin has seen its share of battles over the years. 1871 to 1920: The Moores and the Dowlings The original D.L. Moore Distillery predates the establishment of Burgin by three years. Moore built the distillery in 1871 on the Shawnee River, according to Sam Cecil, author of “Bourbon: The Evolution of Kentucky Whiskey.” Moore’s distillery was the driving force behind the inception and development of Burgin.…

    • 1196 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Dbquors In The 1920's

    • 75 Words
    • 1 Pages

    In the 18th Amendment of the Constitution was ratified in 1919 but fully went into effect at 1920. It was really a big win for the advocates, that the new law for alcoholic beverages was now illegal in America. In this time period, “Bootlegging, or illegal manufacturing and selling liquor, became a common business venture for willing entrepreneurs” by them selling illegal items to people, this was how they make millions and become notorious…

    • 75 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    A History of the World in 6 Glasses by Tom Standage Reflection • The rise of beer was closely associated with the domestication of grains and the eventual adoption of farming by nomadic tribes after they began settling into an agricultural lifestyle in the areas surrounding the Fertile Crescent. Beer was a unifying force in ancient Mesopotamia and Egypt because everyone had access to it and it wasn’t just a drink for the rich. Beer was often times used as a form of currency because it was universally accessible by the entire populous. Beer was often times used as a form of payment, many of the slaves who helped construct the pyramids were paid in pints of beer depending on their role in the construction process. Beer was first used as a social drink and as a religious offering and many associated beers with prosperity and well-being due to its effects when consumed in large amounts.…

    • 809 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Cowboy Masculinity

    • 878 Words
    • 4 Pages

    Masculinity is an extensive concept that is prevalent in many films. Filmmakers embed this concept in their films in order for viewers to model. Masculinity can be defined in several different ways, but in general terms, it is the capability of stepping up in situations. In a classic Western film, taking place in a distant town of Big Whiskey, whores offer service for cowboys at a bar. One day, two cowboys, Quick Mike and Davey Bunting cut up and scar a whore Delilah Fitzgerald, after her smirk remark towards Quick Mike.…

    • 878 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The quality of liquor was poor and numerous individuals fell ill, death by alcohol poisoning had risen 400%, individuals will contend that liquor was less obtainable before the preclusion of alcohol, since the bootlegging business was so vast, you could buy liquor on any road in America, numerous home products were of low quality however individuals were exceptionally innovative about the making of home…

    • 491 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Scott Reid Professor Downey HIST-174-05 May 5, 2017 “How Prohibition Lead to The Creation of One of America’s Most Watched Sports” Shortly after World War I in 1920 America had passed the 18th amendment which made the manufacture, importation, sale, and transport of alcohol illegal, but did not make the consumption of alcohol illegal. Despite the 18th amendment lasting from 1920 to 1933 it was not very well enforced by officers or the government, which lead to “illegal” speakeasies being opened in which people were still drinking sometimes along with the same police officers that were supposed to be enforcing Prohibition, along with bootlegging becoming popular which allowed speakeasy owners and even regular civilians to gain access to alcohol. Despite attempts by the U.S to shut down the bootleggers smuggling liquor, the bootleggers were still able to buy “medicinal” alcohol sold in drugstores with fake prescriptions, and through other means so there was no…

    • 1203 Words
    • 5 Pages
    Superior Essays
  • Superior Essays

    There are many things that need to be considered before New Belgium brewery decides whether or not to go through with this accreditation. They need to find out who their stakeholders are in this situation and what environment will benefit the most amount of people. The processes in which New Belgium makes decisions is a crucial part of their business model and having this certification might change that. Also they need to assess ethical theories their company operates in and if the certification’s theories aline with the same theories. Finally they need to see how the certification will affect their triple bottom line.…

    • 1630 Words
    • 7 Pages
    Superior Essays
  • Great Essays

    Swot Analysis Of Guinness

    • 3339 Words
    • 14 Pages

    Guinness has a target market for young adults, with great focus on maturity and its main aim is on traits of friendship and sharing happiness. It also target Pub goers and people who prefer beer, working individuals both male and female from upper middle class Guinness Company now produces and markets nearly 200 refreshment beverages to retail, restaurants and food service customers in more than 190 countries and territories around the world and generates revenue of over 18 billion…

    • 3339 Words
    • 14 Pages
    Great Essays
  • Improved Essays

    Miranda Dykes MGMT 4513 Case Study Coors Brewing Company Overall performance is closely linked to a company’s operations and how they meet objectives to obtain certain outcomes. The story of Coors’ performance is told in Exhibits 9-10 in the Strategic Management textbook; despite increased capacity, operating income as percent of sales declined by 11% in 1985. Even more telling would be the changes in pure operating income across the industry. In those eight years Coors declined by 14.7%, while others like Heileman increased 168% and Anheuser-Busch increased 358%.…

    • 931 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    One year ago, I worked at Jamba Juice at Kent Station for the summer. Along the way, I encountered many issue regarding ethical dilemmas, reasons and rationalizations, and demotivation from upper management. Though it was an anxiety-ridden time for me, had I not come across these issues, I would not have the opportunity to learn from them. Having now just taken the Managing Organization course, I am able to distinguish and synthesize certain management issues with concepts learned from the class. Now that I know of numerous management concepts, I can apply it to my experience and discuss how it can be useful to the company and I to improve upon certain issues.…

    • 1770 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    The long term goal for Seagram is to refocus and create values to reflect the company in a bright but effective way. The in depth understanding is there and active, but it’s a concern to the company to re-evaluate each step in moving forward. Seagram beverage company succumb to challenges and it is important to each individual to implement the right change. “ The new processes required numerous changes in how people behaved and interacted with each other-indeed, a new culture” (Jick & Peiperl, 2011, p.257). A new culture is the goal and change is needed to help individuals to reach each milestone, moving forward towards the future.…

    • 890 Words
    • 4 Pages
    Improved Essays