Is It Ethical To Target A Uniformed Consumer

It is very unethical to target a uniformed consumer. They don't always know as much as other consumers do. Like if a roofer comes up to an elderly couple's door and starts talking about how they need their roof fixed and what their materials do that can help them have a better energy sufficient roof. But they don't know anything about it because they haven't looked it up and researched it. They just get talked into buying the product and lose their money.That is what uninformed consumers mean to me.

Informed consumers know about the product that they are about to buy. The consumers know what they are about to buy because they have seen it on advertisements like phones, computers, billboards, photos. That is called ethical targeting marketing