Is fundamental analysis redundant in the period straight after (2007 to2009) the Global Financial Crisis (GFC)?

2744 Words May 9th, 2014 11 Pages
Content
1. Introduction…………………………………………………………………………………. 2

2. Theory Assumption & methodology…………………………………………….. 2 2.1 Theory…………………………………………………………………………………….2 2.2 Cash flow model……………………………………………………………………..2 2.3 Qualitative factors…………………………………………………………………..2 2.4 Quantitative factors………………………………………………………………..3 2.5 financial statement…………………………………………………………………3

3. Application …………………………………………………………………………………. 5 3.1 Dow Jones ………………………………………………………………………….. 5 3.2 Company- Berkshire Hathaway INC…………………………............. 6 3.2.1 Total assets turnover ratio…………………………………………….. .7 3.2.2 Return on equity (ROE)……………………………………………….. 7 3.2.3 P/E ratio……………………………………………………………………….. 7 3.2.4 P/B
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(Dayanandan 2010, 116)

Financial statement
Different users are interested in different areas of the financial statements. For example, investors and equity holders are concerned with expected earnings and dividends of the observed companies. Company’s executives usually focus on the company’s capacity. Therefore, based on historical reports, different users can get valuable information about what they concentrate on. Financial statement analysis includes selected data from financial statements to predict the company’s financial health.( Hagos and Pal 2010, 441) Applying these data from financial reports, such as profitability ratio, liquidity ratio, management efficiency ratio, debt ratio, market performance ratio analyses year by year to determine whether to buy or sell observed companies.

Based on analyzing financial statements, financial analysts are able to use profitability ratio, including gross margin, ROE to indicate how efficiently revenue is generated. The liquidity ratio such as current ratio, net working capital can be used to prove the firm’s ability to generate sufficient liquidity when needed and to meet short term obligations. For example, current ratio is an indicator as a rate of current assets to current liabilities. It measures the liquidity status of a company. With a higher current ratio over time, this company will be able to meet its current obligations and experience less financial risk.( Zaki,

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