Is Apple’s Strategy Evolving? Essay
Yes. Apple started out a very small company just like any other. In its early years they were some of the leaders of innovation in their industry however, they were behind the competition in many of the early stages of their life. They were responsible for things such as the first color display, and the user-friendly graphical user interface. Apple followed a broad differentiation strategy. This allowed them to compete in a wider market of products while keeping loyal customers due to their variety of specialization of their products. In the early 1980's, Apple was focused on personal computers. Other devices such as notebooks, and tablet computers, which didn't become powerful enough to be popular …show more content…
3.What does a competitive strength assessment reveal about Apple’s computer business, as compared to the leaders in the personal computer industry?
As previously stated, a lot of Apple's strength comes from its research and development and innovation. In such a fast paced market like the personal electronics market, innovation is the key to success. It's the main way to achieve and maintain competitive advantage over your rivals. Although the only market Apple is on top of is the media