Ipod Project Essay

17536 Words Sep 2nd, 2012 71 Pages
Chapter 1: Introduction
This project is undertaken to find out the pre-purchase and post-purchase behaviour of iPod users in the consumer market. Consumer behaviour includes the actions a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions.
The pre-purchase behaviour is determined by the expectation a customer develops in his/her mind before purchasing a product. Pre-purchase behaviour depends on various factors like 1) Financial stability of the customer 2) Reach by material which may be competition from the products of the same range like mobile, digital camera or by people, basically the peer factor.3) Advertisement 4) Competitive Advantage 5)
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iPod Classic models store media on an internal hard drive, while all other models use flash memory to enable their smaller size (the discontinued Mini used a Microdrive miniature hard drive). As with many other digital music players, iPods can also serve as external data storage devices. Storage capacity varies by model, ranging from 2 GB for the iPod Shuffle to 160 GB for the iPod Classic. The iPod line was announced by Apple on October 23, 2001, and released on November 10, 2001. All of the models have been redesigned multiple times since their introduction. The most recent iPod redesigns were introduced on September 1, 2010.

1.1.2 Attributes of iPod
Apple's iTunes software can be used to transfer music to the devices from computers using certain versions of Apple Macintosh and Microsoft Windows operating systems. For users who choose not to use iTunes or whose computers cannot run iTunes, several open source alternatives are available for the iPod. iTunes and its alternatives may also transfer photos, videos, games, contact information, e-mail settings, Web bookmarks, and calendars to iPod models supporting those features. For iOS versions prior to iOS 5, the iPod branding is also used for the media player applications included with the iPhone and iPad; the iPhone version is

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