Iphone in South Korea Essays

3714 Words Dec 15th, 2012 15 Pages
Table of Contents

Table of Contents 1

Acknowledgement 2

Introduction 3

Questions:

1. What are some of the competitive forces that have made the business environment for Apple more complex in recent years? 4

2. Which aspects of the South Korean market have significant implications for the success or failure of the iPhone in the market and why? 6

3. Besides market entry strategy and marketing mix, what other aspects of the planning process should Apple consider before entering the South Korean market? 8

4. Discuss the relative pros and cons of each of the marketing mix elements Apple might consider implementing in its strategy. In your
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Which aspects of the South Korean market have significant implications for the success or failure of the iPhone in the market and why?

The South Korean market conditions and its environment require special attention regarding the success of launching iPhone. PEST analysis is used for analysing its micro-environment in South Korea.

South Korea is characterized by a constitutional democracy consisting of executive, legislative and judicial branches. The country opened up many trade barriers in the last decades, and entered many international organisations such as WTO, OECD, UN & etc. These are positive political factors for the launch of iPhone. However, the political situation of its neighbouring country North Korea is of high concern, particularly regarding its nuclear tests which are a threat to the country, and therefore might have negative implications.

South Korea belongs to the twenty largest world economies. The economical growth was encouraged by close ties between government and business sectors through direct credit and import restrictions. The South Korean economy is highly concentrated on electronic and technological development. The mobile phone market is almost saturated. The phone network is driven by a clear oligopoly of three telecom organisations (SK Telecom, KTF, LG Telecom) which provides clear restrictions for market entries.

The

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