As the iPhone models changed throughout the years, they demonstrated creativity and innovation with the idea of a home button, a smartphone camera with better quality, and applying fingerprint sensing system to the phone. Following suit, other smartphone brands too have focused on applying these same ideas to their smartphone designs in hope of competing against iPhones. An example of such a brand would be HTC, a Taiwanese brand that released the HTC A9 the same year Apple Inc. released their iPhone 6. The HTC A9, although exceptional, was designed in a way that was eerily similar to the design of the iPhone 6, from its screen size, fingerprint sense option, and the shape of the phone. The iPhone shaped society as a trendsetter for all other
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In a scenario where a person who does not have a iPhone but is surrounded by friends who do have, that person will feel extremely isolated because all his/her friends are likely communicating through imessages or facetime because it is what it most convenient for them. The person, besides feeling isolated, will also feel out of place because he/she is not conforming since he does not have what everyone else has. The purpose of the scenario described is to communicate how exclusive the iPhone users community is. At the same time however, the iPhone does not imply exclusivity because of availability nor because only a selective few have it. The iPhone implies exclusivity because of how inclusive iPhone users feel among each other while establishing a clear difference between iPhone users and non-iPhone …show more content…
It was not the iPhone that made itself powerful or successful, but rather the people making and using the iPhone. As Griswold argued, culture is only reflection of the social world (1986; pp.9). The creators of the iPhone made it popular by making it a successful reflection of what people wanted in the social world. People expressed a need to feel modern and connected and the iPhone was made so that they can do so. Apple Inc. simply took those values and ideas and gave it a form to take on the values. The iPhone managed to shape the social world because of how people have come to use, understand and perceive it. The interpretation of the iPhone as a symbol of modernity, individuality and exclusivity are determined by people in the social
In a scenario where a person who does not have a iPhone but is surrounded by friends who do have, that person will feel extremely isolated because all his/her friends are likely communicating through imessages or facetime because it is what it most convenient for them. The person, besides feeling isolated, will also feel out of place because he/she is not conforming since he does not have what everyone else has. The purpose of the scenario described is to communicate how exclusive the iPhone users community is. At the same time however, the iPhone does not imply exclusivity because of availability nor because only a selective few have it. The iPhone implies exclusivity because of how inclusive iPhone users feel among each other while establishing a clear difference between iPhone users and non-iPhone …show more content…
It was not the iPhone that made itself powerful or successful, but rather the people making and using the iPhone. As Griswold argued, culture is only reflection of the social world (1986; pp.9). The creators of the iPhone made it popular by making it a successful reflection of what people wanted in the social world. People expressed a need to feel modern and connected and the iPhone was made so that they can do so. Apple Inc. simply took those values and ideas and gave it a form to take on the values. The iPhone managed to shape the social world because of how people have come to use, understand and perceive it. The interpretation of the iPhone as a symbol of modernity, individuality and exclusivity are determined by people in the social