Question 1.1 –
Answer:
Goods: - iPhone
Customer’s needs: We all know that iPhone is worldwide brand. If we talk about the needs of the customers we all know that in this technology era people love to use new features and iPhone provide one of the important feature of multi-touch technology (So Where do You Put These Things?, n.d) which let user to control everything using only their fingers.
Customer’s wants: Sometime consumers want to hide some applications, important papers, photos etc. and iPhone provide high security system for it.
Customer’s expectation: If we talk about the customer expectation, people need advanced security system which will be easy to handle and affordable. Service: new applications
Customer’s …show more content…
Like they get feedback from consumers and then focus on it this is the reason that they provide free installation of software to their customers.
Question: 4.2
Answer:
If we talk about the effective communication and monitoring of customer service then if can say that apple company give proper product knowledge to their employers so that they can explain it to customers in order to give good customer service. Like we can say that when apple’s iPhone launch a new software then it give the knowledge of their features to their employers. They trained their staff through different processes and then when a customer come to the store then that employer explain that features to their customers in order to give good customer service.
Question: 4.3
Answer:
As we already mention that apple company provide good security system of multi-touch technology. But if we talk about the cost, we know that the product launched by apple have fixed price in the market. The method of distribution is direct distribution method. We know that some people prefer quality to price. In order to promote their product in the market they use online method of advertising like we can say that we can get any type of information about apple’s iPhone