Advertising plays a huge role in the U.S. economy and fulfills many consumer needs (Advertising, 2011, p.129). Furthermore, Medoff and Kaye explain, advertising generates revenue by persuading people to purchase products and services (2011, p. 137). Individuals are exposed to anywhere between three to five thousand advertising messages per day (Advertising, 2011, p. 153). The film Invisible Persuaders: The Battle for Your Mind, demonstrates how individuals are meticulously targeted for persuasion through marketing and advertising techniques. Invisible Persuaders, identified three methods, packaging, naming or labeling, and repetition used to persuade individuals into consuming certain products or sell you an idea. The goal or message from Invisible
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In this approach, familiarity is key. The more familiar you are with a product the more likely you are to accept and consume it. In this section, the film demonstrated how bananas frequently branded with the famous blue Chiquita sticker are familiar, therefore you are more likely to purchase the bananas with the logo attached. Another instance, explained trendy fashions. They illustrated how new trends begin with a distasteful opinions, but as they are repeatedly used by many, they then proceed to an in style outlook, and finally the trend continues to the outdated attitude. Also, song repetition on radio stations instill familiarity leading to top forty list for instance. Repetition appeals to audio and visual senses and fulfill the goal of persuasion.
The film Invisible Persuaders: The Battle for Your Mind provides a new perspective on advertising and its clever, but tricky skill of persuasion. While advertising has been around since the day of clay tablets, its purpose remains the same, to persuade people to buy (Advertising, 2011, p.153). After reviewing this video, I believe I will be a little more attentive and cautious when selecting products, services or even entertaining someone else’s ideas. Invisible persuaders achieved their goal in informing me how to identify persuasion indicators and warning me of their
In this approach, familiarity is key. The more familiar you are with a product the more likely you are to accept and consume it. In this section, the film demonstrated how bananas frequently branded with the famous blue Chiquita sticker are familiar, therefore you are more likely to purchase the bananas with the logo attached. Another instance, explained trendy fashions. They illustrated how new trends begin with a distasteful opinions, but as they are repeatedly used by many, they then proceed to an in style outlook, and finally the trend continues to the outdated attitude. Also, song repetition on radio stations instill familiarity leading to top forty list for instance. Repetition appeals to audio and visual senses and fulfill the goal of persuasion.
The film Invisible Persuaders: The Battle for Your Mind provides a new perspective on advertising and its clever, but tricky skill of persuasion. While advertising has been around since the day of clay tablets, its purpose remains the same, to persuade people to buy (Advertising, 2011, p.153). After reviewing this video, I believe I will be a little more attentive and cautious when selecting products, services or even entertaining someone else’s ideas. Invisible persuaders achieved their goal in informing me how to identify persuasion indicators and warning me of their