By referring to W.Chan Kim and Renee Mauborgne (2004) Blue Ocean demonstrates an overview of the creation of this strategy in three industry types that are directly touch people’s live. This industry includes automobiles, computers and Movie Theater. There are some elements when you saw you will know that the company used Blue ocean strategy such as:
1. Blue ocean is Not about technology innovation:
Blue Ocean could be developing based on the demand and customer value not by technology innovation. Cirque Du Soleil is an example for that as it is provide customers with ballet, theatre and circus shows that satisfied their need which is entertainments.
2. Incumbents often create blue