Swot Analysis For Waterloo

Sales Forecast: The total sales numbers are based on multiple factors. The amount of sales was estimated by percentage of target market captured, the target market being the students at Waterloo and Wilfrid Laurier University, as well as outside subscribers. Sales were calculated in two separate circumstances, optimistically and pessimistically. For the pessimistic numbers, for the target market for year 1/year 2/ year 3 the percentage captured is 1%/2%/3%. For Optimistic these numbers are 2%/3%/4%. The outsider numbers are more heavily based on industry estimates, with less of an emphasis on outside sales because we are targeting university students much more heavily. In year one the sales are heavily weighted towards monthly recurring orders, because we have not yet built brand loyalty. As the years progress the weight will shift. We estimate that our annual recurring sales will still remain fairly low, because our target market does not normally live in waterloo for the entire year. These weights are important because our price is slightly …show more content…
By year 3 we will have the knowledge and efficiencies in place to begin our budgeting and planning for expanding. We plan on keeping our business model, which is to focus on providing students and people with allergies with a convenient food options. We will set aside retained earnings as time progresses to fund our expansion. Also as time progresses, we will continue to set aside cash for research and development. This research will be focused on the production of food, as well as customers wants and needs. We will be allocating resources to production because we plan on being able to produce our own food in the future. This will significantly lower the cost of goods we sell, which is a large expense on our statements. The final investment we will be setting aside money for will be to purchase our own delivery