Invacare Advantages And Disadvantages

With rising premiums and deductibles, and stagnant or shrinking coverage, many Americans will not be able to afford or obtain certain medical equipment. Invacare may need to invest in more affordable products in order to maintain their current market share. Cheaper products, however, tend to forgo a lot of perks higher priced items may have. Poor design/appearance, shorter product-life, and poor customer service are examples of when a company starts to cut costs. Invacare must show how and why their products are just as good as before while keeping their good customer service reputation. In addition to this, Invacare should work with those who may have difficulty paying for their products. Offering assistance and flexible financing situations will greatly increase their perceived reputation and may increase brand loyalty. Increased loyalty will lead to higher sales and profits. Invacare uses vertical integration, Statistical Process Control, and total quality management (TQM) to …show more content…
Invacare offers a variety of product lines to consumers. Invacare is the leader of manufacturing and distributing medical equipment used in homes. Invacare’s product lines include power and manual wheelchairs, personal mobility, seating and positioning products, home care bed systems and oxygen systems. In addition to offering these products Invacare also offers service and repairs for their products to customers. One of the things that have contributed to the success of Invacare is the product development process. Invacare’s product development process includes members from marketing, quality, manufacturing, purchasing, finance and design. Together members’ from all departments have brought ideas along with experiences that have helped the company grow. The company focuses on keeping a cost containment strategy. By keeping their costs low, they are able to offer customers lower prices on various