Introduction to Research Methods Essay

1686 Words Oct 18th, 2012 7 Pages
1. Course
Overview

2. Course
Outcomes

3. How to Study for this Course

4. Teaching
Method

5. Course
Assessment

6. Lecture 1

2



This course provides students who might engage in research at some point in their studies and/or working career understanding on

◦ the basic principles of business research
◦ how to use research analytics in decisionmaking

Course Outcomes
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13.

Develop research questions and translate the questions into research objectives and hypotheses. Select appropriate research designs for various research objectives.
Plan a survey research study.
Write questionnaire items and construct a quality survey instrument.
Assess the
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Systematic with characteristic stages:

◦ Originates with a question or problem
◦ Requires the collection and interpretation of data



Cyclical or helical with forward and backward linkages Lecture 01: Introduction to Business Research

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EVERYTHING and ANYTHING that have no answers can be researched !

Lecture 01: Introduction to Business Research

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Why the sun rises from the east? Astronomy
 Why plants need water? – Botany
 Why some people don’t like others? –
Social (Discrimination)
 Why some workers are more productive than others? - Production
 What makes a consumer buy product A and not B? - Marketing


Lecture 01: Introduction to Business Research

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Research Categories
Physical Science
Biology

Chemistry

Botany

Organic

Zoology

Inorganic

……

……

Physics
Nuclear

……

Social
Non-business
Anthropology

……

Business
Marketing
Finance
Operations

……
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Lecture 01: Introduction to Business Research

Why do Research in Business?
I don’t know if we should offer on-site child care?

Artemus Ward

Research facilitates the managerial decision process for all aspects of a business.

Basic research
Applied research

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