Assignment brief – QCF BTECAssignment front sheet | Qualification | Unit number and title | BTEC Level 3 90 credit Diploma in Business | 3 Introduction to Marketing | Learner name | Assessor name | | Julie Flavell | Date issued | Hand in deadline | Submitted on | | | | | | Assignment title | Market Segmentation | In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found. |
Criteria reference | To achieve the criteria the evidence must show that the learner is able to: | | Task no. | | Evidence | P5 | Explain how and why groups of customers are targeted for selected products | | 1 | | | P6 |
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Continue by explaining the importance of market segmentation of consumer markets and the different segments, expand by describing the geo-demographic systems that can be used to identify and reach target groups, for example ACORN and MOSAIC and why the specific groups are targeted, (accessibility, current and future prospects of group as customers, profitability, ability to service the group and do they fit with the organisation’s mission).Continue by choosing six different customer groups that are targeted by an organisation of your choice for selected products. These should include both B2B and B2C. For each group explain:a) how the groups of customers are targeted for selected productsb) why the groups of customers are targeted for selected products.When looking at B2B think about who the decision makers in that business might be, when a business is looking to launch their product into a new business who would they target and why?When considering B2C think why a business would target a particular segment of the population and how.Present your findings in PowerPoint format.Task 21. Choose a new product or service that you think your chosen organisation might provide. Before starting your proposal you will need to explain the 4 P’s used in the marketing mix, the