Case studies often prompt new research through the discovery of extraordinary behaviour. They may also challenge the expected result of the study, and can give new insight into different phenomena. Although the advantages are very valuable, case studies can cause a number of moral and ethical dilemmas. Ann Searle, for example, identified that one of the limitations of case studies is that they “cannot be replicated so it is not possible to check the reliability of the results” (Searle, A. (1999). Introducing Research and Data in Psychology, London, United Kingdom: Rutledge Publications). Searle also found that the “researcher may be subjective about what appears in the final report”, and, prior to undertaking the study, may show a certain bias towards a particular …show more content…
According to David Myers, a professor of psychology, naturalistic observation is defined as “observing and recording behaviour in naturally occurring situations without trying to manipulate and/or control the situation” (Myers, D. (2010). Psychology (9th Edition), United States of America: Worth Publishers). It’s role is not to explain behaviour, but to simply observe it happening in the real, or natural world. As such, there are no definable variables. Naturalistic observation does not aim to “directly bridge the gap between field and laboratory, but rather focuses upon what occurs in the field” (Miller, D.B. (1977). Roles of Naturalistic Observation in Comparative Psychology. American Psychologist, March 1977,