Intrapreneurship And Innovation Case Study

1747 Words 7 Pages
Register to read the introduction… Everyone needs a little incentive to do the right thing from time to time and what better way to do that than make it mandatory in order to drive certain vehicles and reward them with a tax credit for every year that they are properly insured. That was the basis of the development of the Driver’s Insurance License. The concept of the Driver’s Insurance License is to ensure that properly insured drivers with the minimum requirements of the registered State the license is in receive added benefits and discounts from the State and Government. The Blue Ocean Strategy offered several variables in the product development, production, marketing, and distribution of the Driver’s Insurance License. What would meet the needs of the consumer, the state laws, and the insurance industry? How to address this dilemma or obstacle and meet the needs of each party is main concern needs …show more content…
This partnership would bring in additional revenue to the State and the Insurance Companies would receive greater volumes of consumers. This idea would not stop with the State and Insurance Companies but would also provide incentive tax credits to consumers’ that elect to pay the additional nominal fee for this added feature to their driver’s license. Car companies that put card readers into the dashboard on their vehicles would also receive a tax credit and deductions for each vehicle …show more content…
Now with this spark of innovation the number of drivers on the roads today are better apt to participate in attaining insurance to begin with. These facts can be very largely attributed to the credits, deductions, and rebates offered by automobile dealerships, insurance companies and the state and government income taxes. The impact on the result of this product, the customer value created by this product, the implementation process, and the measurement of impact that this product will have on society by using the Blue Ocean Strategy demonstrates the advantages of participating in this program. Not only that but also makes it hard for thieves to by-pass the fail-safe feature needed to drive any vehicle equipped with these services. The spark started small but is now a full fledge roaring fire and no longer a small waning

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