Intesa Sanpaolo Case Study

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4.2 Stakeholders

The consideration given to stakeholders is an important part that helps Intesa SanPaolo in its banking business. The social and economic context in continuous evolution and the increasing awareness of consumers require every company to know how to cope with the new dynamic scenarios. For this reason, a structured approach to stakeholder engagement is fundamental, also in terms of reputational risk management. For the Intesa SanPaolo Group, the stakeholder engagement is a key listening and dialogue activity in order to understand the stakeholder level of satisfaction in relation to the work carried out by the Bank. Structured dialogue is arranged every year, using different engagement approaches: multi-stakeholder forums,
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Fully aware of the value of its activities in Italy and abroad, the Group encourages a style of growth that is attentive to sustainable results over the long term and to the creation of a process based on the trust that stems from the satisfaction of clients and shareholders, from the sense of belonging – on the part of our employees – and care with regard to the needs of the local communities. The Group competes honestly and fairly on the market, and is fully available to cooperate with other economic entities – both private and public – whenever it is necessary to reinforce the overall ability of growth in those countries in which the Group operates. The Group assumes responsibility for prudent management of savings; it is committed to extending access to loans and financial instruments to all and to the sustainable development of businesses, aware that its decisions have a significant impact – both directly and indirectly – on the environment and on the community as a whole. It is the Group’s intention to contribute to the well-being of the natural environment and of the community, from both the material and cultural point of view, by supporting and undertaking cultural and socially useful events. The Group’s growth strategy aims at creating solid and sustainable value against an economic, …show more content…
Strategic choices

5.2 Strategic Posture

In its 2007 – 2009 Business Plan, the overall objective of the Intesa SanPaolo Group is to generate strong and sustainable growth, developing a relationship with its stakeholders based on trust and leveraging on all the management variables: income development, cost control, optimization of assets and risks. The principal objectives of the Plan can be summarized as follows:
Consolidate quality in client relationships, combining the benefits of a local bank as provided by the banks of the Group with the advantages that only a great international bank can guarantee in terms of product range and quality and the convenience of the conditions offered.
Support businesses, providing a constant presence in all the phases of their development and assisting them in times of difficulty.
Sustain the development of the nation, participating in the setting up of infrastructures and promoting the development of innovation in Public Administration.
Enhance the professional and personal development of its staff through strong investments in competencies, values and employee behavior, fundamental requirements for an honest, friendly and long-standing relationship with the client

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