However, Humle argued that “certainly, there was a commercial angle to pageants from the beginning of the movement, as small historic town aimed to stimulate a growing market for tourism.” This is supported by Dean MacCannel as he argued that “for moderns, reality and authenticity are thought to be elsewhere: in other historical periods and other cultures, in purer, simpler lifestyles.” Although this argument suggests that pageantry was connected to the historical past as an attempt to retrieve what was felt to be lost, it is essential to emphasise that such commercial perspective cannot be applied in the interwar pageantry. This is particularly because unlike the Edwardian pageantry which incorporated the history of a town and did not include
