Laura Joyner Interview Summary

Superior Essays
1. Interview Summary Report
I chose to interview Laura Joyner, an Arizona Coldwell Banker realtor for this project. As soon as I read the project description, I knew I wanted to interview a realtor—I will be graduating with a Real Estate minor come Spring 2018, and possibly become a realtor myself. Coldwell Banker is nationally known, and I even saw their lawn signs growing up in Pennsylvania. Therefore, I searched on the Coldwell Banker website for a successful female agent in the Phoenix area, and found Laura. I contacted her via email to set up a phone interview with her because I am out of town at the moment, and we spoke for about 20 minutes. Laura serves the Biltmore-Paradise Valley area, but specifically Paradise Valley, Scottsdale, Arcadia, North Central Phoenix, and Cave Creek/Carefree communities. She currently manages seven listings ranging from $575,000 to $5.9 million. Laura is clearly an established agent in the area, working in the industry for 25 years, so I will discuss her career path next.
Laura graduated with a Psychology degree, and told me that realtors are also counselors,
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He sees three segments forming: super-brokers cover clients in many markets, automated services will disrupt price-conscious parts of the market, and status quo for the slow-to-change (Kasanoff n.p.). Large brokers will begin to take out the small ones by travelling from market to market, therefore decreasing the amount of brokers in the industry (Kasanoff n.p.). Adding automated paperwork and property comparison services will make the process easier for the client, but hurt the realtor (Kassanoff n.p.). The automation will add more low-paying jobs to the field, and take jobs from agents (Kassanoff n.p.). Therefore, there are mixed opinions on the future of the real estate industry between Laura, Matt, and

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