Interpublic Report Essay

2075 Words 9 Pages
Company Profile |

The Interpublic Group of Companies, Inc.
1114 Avenue of the Americas
New York, NY 10036
United States - Map
Phone: 212-704-1200
Fax: 212-704-1201
Website: http://www.interpublic.com Details | |

Index Membership: | N/A | Sector: | Services | Industry: | Advertising Agencies | Full Time Employees: | 43,300 | |

Business Summary | |
The Interpublic Group of Companies, Inc., through its subsidiaries, provides advertising and marketing services worldwide. The company operates in two segments, Integrated Agency Networks and Constituency Management Group. It offers consumer advertising, digital marketing, communications planning and media buying, public relations, and specialized communications
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With offices in over 100 countries, we can operate in a single region, or deliver globally integrated programs. The role of our holding company is to provide resources and support to ensure that our agencies can best meet clients’ needs. Based in New York City, our holding company sets company-wide financial objectives and corporate strategy, establishes financial management and operational controls, guides personnel policy, directs collaborative inter-agency programs, conducts investor relations, provides enterprise risk management and oversees mergers and acquisitions. In addition, we provide limited centralized functional services that offer our companies operational efficiencies, including accounting and finance, executive compensation management and recruitment assistance, employee benefits, marketing information retrieval and analysis, internal audit, legal services, real estate expertise and travel services. Major global brands within IPG include Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack Morton Worldwide, Lowe and Partners, Magna, McCann Erickson, Momentum, MRM Worldwide, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include Campbell Ewald, Campbell Mithun, Carmichael Lynch, Deutsch, Gotham Inc., Hill Holliday, ID Media, Mullen and The Martin Agency.

Competitors |

Direct Competitor Comparison | |

| IPG

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