C Mon Back Restaurant Case Study Essay

Improved Essays
C’mon Back Restaurant in Puerto Rico has been in operation for three years and has been a popular destination for tourists and locals in the country. To better forecast future sales and plan for future growth proprietor Theotis Jones has provided the following sales data analysis and develop a forecasting model.

C’mon Back Restaurant has seen a 6% growth year over year in the first three years of operation. This is see in the adjacent chart of yearly sales per year. Looking over the data we can see that there is a seasonal pattern that occurs each month in the year along with the sales growth each year. This seasonal pattern can be viewed easily when displayed on the following time series plot.
The pattern in the time series plot
…show more content…
For each month the standard error indicated by the model is 3.6%. This means that actual sales numbers should be within 3.6% of this this forecasting model. January, for example, could be within 3.6% of the values projected in our forecast. Assuming sales were $ 295 thousand in January of year four, this would be an increase from the projected sales by $8000 dollars. This increase would equate to a 2.7% change from the forecast and within the 3.6% standard error percentage.
The data in this forecast model is built the correlation between the seasonal and linear yearly growth of sales for C’mon Back Restaurant. This model assumes no other independent variable which could impact sales. As Puerto Rico is a Caribbean nation, it is subject to severe weather patterns, hurricanes. The impact of a hurricane would drastically affect the results in this model. With no data on this it has not been used in this report.
C’mon Back Restaurant has seen success over its first three years in business. Using this three-year data, we have built a forecasting model that should provide C’mon back with accurate future earning to be used in management of the restaurants future growth and

Related Documents

  • Great Essays

    For Joe and Claire’s restaurant we have opted for an informal feeling in a city centre environment. The brand name ‘our restaurant’ we believe to be catchy and something that will create a hype and make the customers have a feel of possession of the business. The range of marketing opportunities are endless to promote and broaden the business potential market for and ethically run business. In order for the business to succeed we must ensure that the products offered are of a superior value to that of alternatives (Narver and Slater, 2003).…

    • 1799 Words
    • 8 Pages
    Great Essays
  • Decent Essays

    Chipotle Case Summary

    • 305 Words
    • 2 Pages

    This section addresses Chipotle’s sales performance from 2012 to 2016. The following graph exhibits Chipotle’s total sales revenue during this period. As shown in the graph, Chipotle has consecutive revenue growth until 2015. The most impressive increase in revenue took place in 2014, thanks to the increase of customer visits as well as the increase of average expenditure per customer in that year (Chipotle, 2015). Because of the E.coli outbreak during the late 2015, which devastated Chipotle’s sales in the fourth quarter, the increase in revenue in 2015 was comparatively modest and primarily due to new restaurant openings (Chipotle, 2016).…

    • 305 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Swot Analysis Chipotle

    • 106 Words
    • 1 Pages

    Based on the Table 3. S-W-O-T Matrix , Chipotle has a huge challenge in food safety (Threats Part). They are losing many loyal consumers. Therefore, they are doing many food safety management now.…

    • 106 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Amor Cubano Case Study

    • 338 Words
    • 2 Pages

    For a lot of people who spent the year before the market crash running around, November 2007 became a new era, bringing the Hispanic culture back to the corner of 111th street and 3rd Avenue in Spanish Harlem. Relaxed, full of music, dancing and performance art became the fashioned restaurant of “Amor Cubano” that brought a taste of Cuba’s cultural food founded by Julio Quevdo, Mario Zarate and the young couple Dailyn Santos and Jorge Davis. Customers applaud the opening of the restaurant because it served as a reunion and a great place to eat back when the recession of 2008 hit, but what made “Amor Cubano” come out of their shell and attract people? It is, of course, their Cuban food where Ms. Vivian (associated with the owner) trained the…

    • 338 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    The mission statement above clearly states who they are that it’s a restaurant that is out to provide the best food drinks in Ithaca community. It is clear what they do, cooking nice meals sea food, those who want other type of foods that is also available. They are open till late for those who need a good meal late. The treatment of their customers and staff is also well stated. The mission statement also states out ae goal that they would work at ensuring the services provided would eventually ensure their customers come back again.…

    • 516 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Bobie Gump Analysis Paper

    • 406 Words
    • 2 Pages

    The sample data from Bubba Gump Shrimp Company can be used to make a lot of conclusion about the company. All that is important is making some pre-analytic and analytic processing of the data with a statistical software. There different types of analysis that can be made to determine the nature of the data and make some predictions concerning the company sales. In our case we are going to use JMP application in our analysis.…

    • 406 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    Swot Analysis Of Capsim

    • 4542 Words
    • 19 Pages

    Marketing Department 1. Objectives * Increase sales of 5 segments by 10% each year * Increase demand over 10% each year * Reach above 25% of market shares for Traditional and Low End segments, and above 20% for High End, Performance and Size segments at the end of year 3 * Keep the sales forecast error of 5 segments fluctuate between 5% - 10% during three years 2. KPIs * Keep the price of products of Traditional and Low End segments lower than the average price of their price ranges; the ones of High End, Performance and Size higher than the average price * Remain the same prices of all products for the first three years, then slightly decrease all prices from $0.1 to $1 after year 3 *…

    • 4542 Words
    • 19 Pages
    Great Essays
  • Improved Essays

    Merely providing a solution to Franklin Barbecue’s problem of long wait times is not enough, because that would be like recommending medicine to a sick person without considering its effects on the patient. In this paper, we will use of a Business Impact Analysis (BIA) that was developed by the Department of Homeland Security. This tool is used to predict the consequences of a business function, as well as provide potential loss scenarios. In this respect, we will also look into the impact on stakeholders, which comprises all the people who have an interest in Franklin Barbecue. Stakeholders can include, but are limited to, people like owners, managers, employees, customers, and the community where the business operates.…

    • 638 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Our sales price was not the cheapest price, not the most expensive price, but the right price to sell off all produced products. This helped us to maximize overall efficiency in sales. We forecasted the next year’s price of competitors by trend analysis that compares the previous year’s price and the current year’s price to predict the next year’s price. Production: We have successfully minimized the production cost. We have used minimum resources to produce the same quality product.…

    • 1159 Words
    • 5 Pages
    Great Essays
  • Superior Essays

    The Importance Of Tipping

    • 1166 Words
    • 5 Pages

    According to the National Restaurant Association, food prices continue to increase, jumping more than 5 percent in 2014 and nearly 25 percent during the last five years. Wholesale food is getting expensive and the cost of food at restaurants is increasing as well. A major shift in food prices can alter a worker’s wage. Due to the expensive rates at restaurants, people do not want to eat there. Therefore, when customers won’t come, there might not be any tips for the workers to receive.…

    • 1166 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Goodyear Case Study

    • 2098 Words
    • 9 Pages

    Goodyear Tire & Rubber Company Recommendation I recommend buying Goodyear (GT), a global tire manufacturer, which currently trades at $31.50 per share. I believe the stock is undervalued by 40%-50%, with a price target of $47 per share. The company has a 4 to 5 year runway for substantial return potential due to: (1) robust auto sales which translate into replacement tires within 4 to 5 years; (2) reduced risk within the company; (3) strengthening business operations and (4) increasing dividends and share repurchase programs. Company Overview Goodyear is the third largest global manufacturer of tires, with a market share of 9.2%.…

    • 2098 Words
    • 9 Pages
    Improved Essays
  • Great Essays

    Panera Bread Case Study

    • 2208 Words
    • 9 Pages

    Analysis: Financial: | |CAGR |2002 |2003 |2004 |2005 |2006 | |Net Income |28.9 |21300 |30669 |38430 |52183 |58849 | |EPS |26.9 |.71 |1.00 |1.25 |1.65 |1.84 | |Net cash by | | | | | | | |Operating Activities |22.7 |46323 |73102 |84284 |110628 |104895 | |Total Revenue |30.9 |212645 |265933 |362121 |640422 |828971…

    • 2208 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Yankee Fork and Hoe Company have an informal method of forecasting. First, marketing determines the forecast for the next upcoming month by meeting with managers from the sales regions. In these meeting they go over the previous demand, economic changes, and shortages they experienced. Through these meetings the marketing manager develops a forecast for the upcoming year, and then passes it onto production. It appears there is a lack of quantitative information being used in the decision making process.…

    • 362 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    It is mainly focus on the targeting group of customer rather than the product part. The advantage of using STP model is practical to obtain a better understand of the division market. Analyzing Four Seasons Hotel’s offer of service is using the 4Ps model. It can provide a clear clue for the understanding of Four Seasons…

    • 996 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    PESTLE ANALYSIS OF FAST FOOD INDUSTRY POLITICAL FACTORS The stable political climate of South Africa allows for its food industry to grow at a steady rate allowing it also to evolve to face different political challenges. The government’s inability to keep up with the energy demand can be seen as one of those challenges. Therefore it is imperative for Famous Brands to creatively solve the problem of unstable electricity supply before it reduces earnings by affecting vital day to day procedures necessary within the fast food industry.…

    • 1851 Words
    • 8 Pages
    Great Essays