1. Introduction
1.1 Company
Interport BV was founded in 1991 and is specialized in road transport to and from Spain and Portugal. Interport has nearly 25 years of experience, therefore they have a great knowledge of the market, legislation and culture. The head office Interport B.V is located in Amsterdam Airport and the other office Interport S.L is located in Barcelona Airport. Interport does not only know the roads, as well as the language and culture. Interport ensures that goods arrive quickly, safely and at the agreed time at its destination. The transport experience, excellent language skills and many years of cooperation with Spanish partners, ensures a flawless transportation and punctual delivery of cargo. (Interport Transport)
Interport …show more content…
In this case, possible markets are considered as: Consumer & Retail ( Supermarkets) , Textile industry (Clothing), Technology & Electronics (high value) , Furniture, and Healthcare. This will be done by analyzing the strategic market position of Interport BV in Spain and by identifying potential customers for Interport BV. Furthermore, it will be done by crafting a SWOT-analysis which indicates the strengths, weaknesses, opportunities and threats of the possible Spanish markets for Interport BV.
Once the current situation analysis, SWOT-analysis and resource allocation are finalized , a clear overview of the market and the action required to expand can be drawn. This overview will be formulated into a recommendation for Interport BV.
1.4 Main research question
The main research question is: ‘’What are the opportunities and threats in the Spanish market for Interport S.L for road transport from Spain to the rest of …show more content…
If a company is looking for new business strategies to grow they can identify market trends, whether it is on a long or short- term. Trends are changes in the market which creates new chances and allow traders and investors to capture profits. Knowing what market trend affect the market allows a company to take advantage of the positive changes and take actions against the negative changes.
Following the economic crisis and the collapse of world trade in 2009, most regions of the world embarked on the path of recovery in 2010. Global freight volume transported by sea and air rebounded strongly and reached a new high. In rail and road freight, recovery has been slower with volumes still below pre-crisis levels, reflecting domestic economic performance more than trade. (Trends in the Transport sector, 2016)
According to (Visions of the future: Transportation and Logistics 2013 , 2014) there are 5 mega trends for the road freight transportation sector. Namely: globalization, demographic change, urbanization, sustainability and resource scarcity
2.2.1
1.1 Company
Interport BV was founded in 1991 and is specialized in road transport to and from Spain and Portugal. Interport has nearly 25 years of experience, therefore they have a great knowledge of the market, legislation and culture. The head office Interport B.V is located in Amsterdam Airport and the other office Interport S.L is located in Barcelona Airport. Interport does not only know the roads, as well as the language and culture. Interport ensures that goods arrive quickly, safely and at the agreed time at its destination. The transport experience, excellent language skills and many years of cooperation with Spanish partners, ensures a flawless transportation and punctual delivery of cargo. (Interport Transport)
Interport …show more content…
In this case, possible markets are considered as: Consumer & Retail ( Supermarkets) , Textile industry (Clothing), Technology & Electronics (high value) , Furniture, and Healthcare. This will be done by analyzing the strategic market position of Interport BV in Spain and by identifying potential customers for Interport BV. Furthermore, it will be done by crafting a SWOT-analysis which indicates the strengths, weaknesses, opportunities and threats of the possible Spanish markets for Interport BV.
Once the current situation analysis, SWOT-analysis and resource allocation are finalized , a clear overview of the market and the action required to expand can be drawn. This overview will be formulated into a recommendation for Interport BV.
1.4 Main research question
The main research question is: ‘’What are the opportunities and threats in the Spanish market for Interport S.L for road transport from Spain to the rest of …show more content…
If a company is looking for new business strategies to grow they can identify market trends, whether it is on a long or short- term. Trends are changes in the market which creates new chances and allow traders and investors to capture profits. Knowing what market trend affect the market allows a company to take advantage of the positive changes and take actions against the negative changes.
Following the economic crisis and the collapse of world trade in 2009, most regions of the world embarked on the path of recovery in 2010. Global freight volume transported by sea and air rebounded strongly and reached a new high. In rail and road freight, recovery has been slower with volumes still below pre-crisis levels, reflecting domestic economic performance more than trade. (Trends in the Transport sector, 2016)
According to (Visions of the future: Transportation and Logistics 2013 , 2014) there are 5 mega trends for the road freight transportation sector. Namely: globalization, demographic change, urbanization, sustainability and resource scarcity
2.2.1