Internet Technology, Marketing & Security Essay example

2550 Words Aug 22nd, 2015 11 Pages
August 25, 2013

Abstract
The purpose of this paper is to evaluate the reasons social media marketing had become exceedingly popular with large businesses to entrepreneurs. To analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; Research two (2) other businesses that have used Social Media Marketing to their advantage; Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion. Lastly, speculate what impact Social Media will
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For an example, if you click a PepsiCo product you will begin to see advertisements for similar ads appear in your newsfeed. Or another example, if a woman changes her relationship status to “engaged” she will begin to see wedding planners, bakeries that specialize in wedding cakes, and bridal gowns ads (Boone/Kuntz. 2012. p.382). Contrasting with search engines, for instance Google and Bing uses browsing history to capture consumer information to target specific groups (Boone/Kuntz. 2012. p.382).
Twitter subscribers have the option to follow their favorite celebrities, musicians, athletes, entertainers, and received latest local or global news and interests such as health books and science. Just about every conceivable topic can be found on twitter. Most Twitter subscribers are twitting from the hand held devices, smart phones or tablets. This means that information is readily available and accessible.
Twitter has invented the cheat sheet to help companies market their product or services (https://business.twitter.com/targeting). Twitter suggest that companies and entrepreneurs target customers constructed on specific keywords in the timeline, customer interest, customer’s geographic, device, gender or any subscriber with similar followers (https://business.twitter.com/targeting). Twitter also suggest that…

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