Internet Privacy in the Modern World Essays

2650 Words Jan 16th, 2011 11 Pages
Introduction

The internet’s debut in 1988 which had revolutionized commercial transactions all around the globe had grown exponentially over the past decade. In fact, the world internet users and population statistics by the Miniwatts Marketing Group (2009) showed that 23.5% of the world’s population are internet users and that the growth of internet users from 2000-2008 is 336.1 %. This rapid increase in internet users paved the way for the development of electronic commerce or E-commerce. E-commerce, the exchange of information, goods or services online, had also gained popularity over time as more and more people discover the expediency of online transactions. However, the internet, which is a huge storage room of information, poses
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In the off-line world this would be comparable to, for example, having someone follow you through a shopping mall, scanning each page of every magazine you browse though, every pair of shoes that you looked at and every menu entry you read at the restaurant. When collected and combined with other data such as demographic or "psychographic" data, these diffuse pieces of information create highly detailed profiles of net users. These profiles have become a major currency in electronic commerce where they are used by advertisers and marketers to predict a user's preferences, interests, needs and possible future purchases. Most of these profiles are currently stored in anonymous form. However, there is a distinct likelihood that they will soon be linked with information, such as names and addresses, gathered from other sources, making them personally identifiable

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