Internet Coffee Shop Marketing Plan Essay
JavaNet Internet Cafe
1.0 Executive Summary
The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in the JavaNet business plan a reality in the year 1999.
JavaNet, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. JavaNet is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) a place to socialize and share these experiences with friends and colleagues.
Marketing will play a vital role in the success of JavaNet. JavaNet must build …show more content…
2.1.3 Market Trends
The Internet has become a point of conversation in almost all social groups. People are talking about sites they