Internationalisation In Nigeria Case Study

Purpose –
Design/Methodology/approach – Drawing on multiple case study approach, this study explores specifically four Nigerian firms from different sector to provide insight into the motivation of location path of Nigerian firms’ internationalisation process
Paper type: Research
Keywords: Internationalisation, Nigerian firms, multinational firms, internationalisation process, motivations and path
Paper type Literature Review/Research paper

1. Introduction
The study of the internationalisation process of emerging market multinationals (EMNCs) has gained prominence in the last two decades, this is as result of the economic growth and transformation witnessed among the emerging markets (EM) in the period. The internationalisation
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CCR became a composite re-insurance in 1990 after operating as general reinsurer from 1987. After operating for almost two decades, the company went public in 2000 becoming a public limited liability company. As a result of the nature of re-insurance business with a diversified business mix and customer base, it was natural that the firm engaged in international business activities. In an effort to achieve the firm’s overall business strategy of becoming a Pan-African re-insurance firm’s after establishing itself strongly in the domestic market opened its first regional office and subsidiary in Douala, Cameroon in 2004 to cover all Francophone denominated businesses in Central Africa. Also, the head office in Lagos to serve as the regional office to covers business activities in the Anglophone West African countries. With the successful recapitalisation 2007 moving the equity based from N2 billion to N70 billion as required by the National Insurance Commission (NAICOM) regulator, CCR listed on the Nigerian Stock Exchange. The recapitalization changed the landscape considerably as many companies were forced to merge in compliance with the follow-up directive of NAICOM that the requirements were only to be met through mergers and acquisitions (Ojo, 2012). As illustrated by

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