International Marketing Essay

701 Words 3 Pages
Aneiak
The Greatest Promise Comes Wrapped in White

Per Capita GDP: $40,000
Population within the Marriage Age: 20%-25%
Total Market Size: 896,245 (Approx.)

Per Capita GDP: $40,000
Population within the Marriage Age: 20%-25%
Total Market Size: 896,245 (Approx.)

Emiratis: 16.6%
Arab: 23%
South Asian: 50%
Expatriates: 6%
Population: 8,925,096
GDP: 3.9%

Emiratis: 16.6%
Arab: 23%
South Asian: 50%
Expatriates: 6%
Population: 8,925,096
GDP: 3.9%

Key Facts
United Arab Emirates
United Arab Emirates

* Muslims don’t wear gold jewelry in the region because of the religious belief. * To target Consumers in this category (Emaritis) in this segment we are introducing Diamond Dash which is made of finest
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For the products offered to high income groups we would devise skimming pricing policy wherein we would charge higher price for the items and we will only reduce our prices until we feel that the competition is increasing and we still cover our costs.
Brand Positioning Statement:
For individuals who are looking to make their wedding special. Aneiak is a high-end wedding band brand that provides the consumer with high value through personal craftsmanship unlike any other product in the market. Target Position (In Terms of Value)

Capture Value

Create

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