International Marketing Toyota Essay

2295 Words Jan 22nd, 2016 10 Pages
1.Introduction: ………………………………………………………………..………………………1 Executive Summery………………………………………………………….……………………1 Background of the Company……………………….…………………………………………1 Standardization and/or Adaptation in Toyota…………………………..……………1 Marketing Mix: 7ps…………………………………………………………………..……………1 Standardization or Adaptation of Toyota’s Products……………………1 Standardization or Adaptation of Toyota’s Prices…………………………1 Standardization or Adaptation of Toyota’s Promotions……….………2 Standardization or Adaptation of Toyota’s Places…………………..……2 Standardization or Adaptation of Toyota’s Physical Evidence………2 Standardization or Adaptation of Toyota’s Processes ……………….…3 Standardization or Adaptation of Toyota’s People……………………….3 …show more content…
Toyota is known as one of the leading manufacturers of private vehicles in the world, with the Toyota Corolla selling more than 40 million units since its beginnings in 1966. All Toyota models are standardised across the globe, with slight adaptations to adjust to the local conditions. For example countries such as the United Kingdom require the steering wheel to be on the right side of the car in order to cater to the road system. The upsurge of fuel value and developing natural concern alongside market saturation are posturing potential risk to auto manufacturers. Toyota comprehended the gas-guzzlers will be in no place in the market skyline in future and acknowledged the test of product development to fulfil customer expectation. The consequence of the colossal expense and years of diligent work is the unbelievable Prius. It is the pioneer of the hybrid kind and the most creative product Toyota has propelled so long. Hybrid motor takes a shot at the double force of petrol motor and electric engine, the electric engine deals with a battery and the battery charges itself consequently from the surplus motor force. The game changers of low fuel, zero emission, pioneer product, and fantastic outline offering make a gigantic potential market for Prius. The Prius is the top of the line hybrid vehicle with 758,000 sold subsequent to its dispatch in 1997. Standardization or Adaptation of Toyota’s Prices Toyota cars are known for being

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