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Discuss the scope of International marketing. Describe the export documentation framework in India in detail. END OF SECTION C
IIBM Institute of Business Management
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Examination Paper of Marketing Management IIBM Institute of Business Management Examination Paper Research Methodology Section A: Objective Type (30 marks) This section consists of Multiple choice questions & Short Answer type questions. Answer all the questions. Part One questions carry 1 marks each & Part Two questions carry 5 marks each. MM.100
Part One: Multiple Choices: 1. Research is an art of _________ investigation a. Technological b. Scientific c. Political d. None of the above 2. Exploratory research is flexible and very ________ research a. Variable b. Visuals c. Versatile d. None of the above 3. Frame error, chance error and response error are collectively called a. Total error b. Non sampling error c. Sampling error d. Universal error 4. Hypothesis testing is sometimes called _________ analysis a. Exploratory data b. Confirmatory data c. Experimental data d. Both a) & b) 5. Execution of the project is a very important step in the ________ process a. Questions b. Identification c. Research d. None of the above
IIBM Institute of Business …show more content…
What according to you went wrong at the Bhopal branch? 2. What can be done to revive the Bhopal branch? Case let 2 Mind tree which was founded in 1999 in India by a group of IT professionals who wanted to chart a somewhat distinctive path. Today, it has a top line of $269 million and is rated as one of the most promising mid-sized IT services companies. Creditable as that is, Mind Tree does not want to be just that. There is an element of serendipity about what it has been doing over the last year. In 2008, it designated one of its founders Subroto Bagchi „Gardener‟, a gimmicky signal, intended to declare that he was moving out of the day-to-day running of the company to nurture talent which would run the company in the future. He has now a report card ready on a year as gardener. During this one year, he has also spent around 45 days travelling round the world talking to clients and prospective ones which has yield remarkable insights into what firms are doing in these traumatic times. Lastly, Mind Tree as a whole has spent the last year going through the exercise of redefining its mission statement and vision for the next five years. Quite fortuitously these processes have come together with a unifying thread, presenting a coherent big picture. Mind Tree wants to seed the future while still young, and executive chairman Ashok Soota has declared that by 2020, it will be led by a nonfounder. So a year ago the gardener Bagchi set out to “touch” 100 top people in the
IIBM Institute of Business Management
4
Examination Paper of Marketing Management IIBM Institute of Business Management Examination Paper Research Methodology Section A: Objective Type (30 marks) This section consists of Multiple choice questions & Short Answer type questions. Answer all the questions. Part One questions carry 1 marks each & Part Two questions carry 5 marks each. MM.100
Part One: Multiple Choices: 1. Research is an art of _________ investigation a. Technological b. Scientific c. Political d. None of the above 2. Exploratory research is flexible and very ________ research a. Variable b. Visuals c. Versatile d. None of the above 3. Frame error, chance error and response error are collectively called a. Total error b. Non sampling error c. Sampling error d. Universal error 4. Hypothesis testing is sometimes called _________ analysis a. Exploratory data b. Confirmatory data c. Experimental data d. Both a) & b) 5. Execution of the project is a very important step in the ________ process a. Questions b. Identification c. Research d. None of the above
IIBM Institute of Business …show more content…
What according to you went wrong at the Bhopal branch? 2. What can be done to revive the Bhopal branch? Case let 2 Mind tree which was founded in 1999 in India by a group of IT professionals who wanted to chart a somewhat distinctive path. Today, it has a top line of $269 million and is rated as one of the most promising mid-sized IT services companies. Creditable as that is, Mind Tree does not want to be just that. There is an element of serendipity about what it has been doing over the last year. In 2008, it designated one of its founders Subroto Bagchi „Gardener‟, a gimmicky signal, intended to declare that he was moving out of the day-to-day running of the company to nurture talent which would run the company in the future. He has now a report card ready on a year as gardener. During this one year, he has also spent around 45 days travelling round the world talking to clients and prospective ones which has yield remarkable insights into what firms are doing in these traumatic times. Lastly, Mind Tree as a whole has spent the last year going through the exercise of redefining its mission statement and vision for the next five years. Quite fortuitously these processes have come together with a unifying thread, presenting a coherent big picture. Mind Tree wants to seed the future while still young, and executive chairman Ashok Soota has declared that by 2020, it will be led by a nonfounder. So a year ago the gardener Bagchi set out to “touch” 100 top people in the