International Market Analysis Essay

5232 Words Jul 27th, 2012 21 Pages
International Market Analysis | Market assessment between Greece and Dubai | | The purpose of this report is to critically analyze the attractiveness between Greece and Dubai, for market entry, by Riverina Cheese Pty, and achieve market share. In addition entry strategy, marketing mix and competitor analysis is also formulated. | | | | |

Contents Introduction 3 Company and Product Background 3 Comparative Country and Product Market Attractiveness Assessment with Justification and Opportunity Statement 6 Entry Strategy 12 Marketing Objective 15
Marketing Mix of the chosen market………………………...….16
References.…………………………………………..…………..20

Introduction
The Riverina Cheese Group P/L is a
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In first off, the political framework of Dubai consists of federal government, presidential and also elected monarchy. Dubai is a part of seven monarchies which make up the United Arab Emirates. Current and upcoming political strategies indicate that the government is focusing more on the infrastructural development, educational and tourism based development in the recent and upcoming years. This indicates that there will be a boom in the food and hospitality industry, hence increasing the demand for cheese is relevant.
On the other hand, Greece is parliamentary representative democratic republic, whereby the Prime Minister of Greece is the head of government, and of a multi-party system. Legislative power is vested in both the government and the Hellenic Parliament. Due to the declining demand for tourism and national exports, the Greek government is pulling strict regulation on countries imports, while encouraging their net export. In this circumstance, the political intervention on food items for import can be predicted. Hence this can hinder business activity in the future.
The economical factors include the economic growth rate, net imports, taxation and tariffs, inflation and exchange rate. The following are the comparison of both the countries.

Figure 1: 1.4% of Annual Economic

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