Essay on International Management Case Study

752 Words Feb 26th, 2013 4 Pages
1. What are the advantages of a small business going international through incremental stages rather than as a global start up?

There are many advantages of a small business going international through incremental stages, rather than as a global start up. First of all a startup that utilizes the small business stage model where it has an incremental process of internationalization gives that them a much larger chance of sustainability and success, rather than trying to start large which puts them at more risk. This usually occurs passively, where a small business doesn’t solicit international business, but eventually conducts business internationally by filling normal orders, and as the business grows and receives more orders, they also
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This allows a small business to adapt to market changes as they go international and allows them to more competitive as they expand into international markets. Companies can quickly change products, advertisements and operations to be able to meet the needs of the international market which is usually done with evolving technologies. This is where the larger corporate competitors are slowing as there are usually many policies and procedures that

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