International Business Strategy Case Study The Bombardier

Bombardier is a Canadian company which was found in 1942, The Bombardier offers manufacturing of transport solution globally. It specializes in two areas bombardier aerospace and transportation. Bombardier aerospace manufacture and designs aviation products such as commercial and business aircraft. Which includes region jets, turboprops and region jets etc. On the other hand, the bombardier transportation manufacture rail equipment and systems such as rail vehicle, light rail, regional trains, commuter and regional trains. The information provided above gives the in-depth insight analysis and the most critical aspect of The Bombardier Company. It explains how the company has developed its niche over time in the Canadian markets. The bombardier's excellent performance has depicted the distinctive blending of the intellectual and physical resources to manufacture products. …show more content…
Through research, it shows one of the factors that were pointed out as the greatest threat is the uprising cost of doing business. Without a plan that could reduce model cost, it will be difficult for the Bombardier to sustain its low price. These are just a few areas that the Bombardiers must examine to stay competitive in the growing market. Throughout the report there were few essential elements of the bombardier company which should be taking into consideration. At last, the bombardier company must strengthen its development and research department to enhance their future and equip itself to transact with the dynamic