International Business Plan Essay

4789 Words Oct 18th, 2012 20 Pages
-------------------------------------------------

-------------------------------------------------

-------------------------------------------------

-------------------------------------------------
Proposal for Greenfield Venture Expansion in Brazil
-------------------------------------------------

-------------------------------------------------
Peace of Mind Consulting, LLC
-------------------------------------------------
“Where safety is our #1 concern”
-------------------------------------------------

-------------------------------------------------

-------------------------------------------------
Ulrich Bernard
-------------------------------------------------
Financial Analyst
…show more content…
This process has been successful thus far, and Kidde is looking to expand its presence within Brazil in the coming months. Consequently, we have put together a team of consultants to monitor and assess the potential for expansion in Brazil. Our team consists of Ulrich Bernard, the Financial Analyst, Kevin Cotter, the Operations Analyst, Jingming Li, the Foreign Relations Liaison, and Vincentius Njauw, the Economic Analyst.
Our Assessment for Kidde
We have spent significant time analyzing Kidde’s business operations in Brazil, as well as the potential room for expansion. As a result of this analysis, it will not only be beneficial, but it is imperative that Kidde opens a wholly owned subsidiary within Brazil as soon as feasibly possible. Brazil is going to be a major source of foreign direct investment in the coming years, and therefore, there will be an influx of new buildings and infrastructure that will be in need of fire safety products. Kidde, with its lack of competition, can provide just that. This is a large sustainable market that Kidde can serve now, as well as for years to come. Finally, Brazil currently has a 10.5% industrial growth rate, which indicates steady and sustainable growth. Clearly, it would be wise of Kidde to enter the market in Brazil, and it will see further growth as time goes passes.

Host Country Analysis
Macro-Environment
In terms of macroeconomic analysis,

Related Documents