International Business Analysis: Apple, Inc.

1250 Words 5 Pages
Apple, Inc. International Business Analysis
Introduction
In today’s first moving economy, it is essential for a company to extensively align its goals and objectives internationally. The chief reason why this strategy is of importance is probably explained by the phenomenon of globalization, which has effectively rendered every part of the world accessible, not to mention facilitated unprecedented levels of sociocultural diversification. Apple, Inc. ranks as one of the world’s global companies, boasting a multinational portfolio with operations in at least four continents. Indeed, anywhere you go, whether in America, Africa, Asia or Europe, it is very likely for one to find an Apple product. As Mittan (2010) affords, Apple’s products stand
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is based on innovation as the key driver for cohesion and the achievement of product designs that are creative and market oriented. Apple values new, creative and innovative talent and, therefore, spends a lot of time and money in search of new graduates who suit this combination. Additionally, the work experience at Apple provides for a dynamic connection between individual and group personalities. Working at Apple feels just like working at home or from home, and, therefore, encourages growth and employee productivity. Apple too focuses on employee rewarding to increase productivity and motivation. Steve Jobs himself subscribed to the philosophy that happy employees make happy customers and this is the end gain or Apple’s organizational culture. Therefore, if an employee is timely in the completion of their project, the culture at Apple provides for their express rewarding, which makes other employees work even …show more content…
As Clark (2009) provides, Apple recognizes that enforcing the philosophy of responsible business is likely to reward the company with a competitive advantage over its peers and this is precisely why the company, in the creation of its products, pays great attention to how it affects the environment. As Clark (2009) continues to state, the environmental policies that Apple has instituted touch on responsible waste management, product refurbishment and recycling. To this effect, Apple refurbishes old products instead of disposing them altogether; manufactures its products using aluminum which is lighter and easier to recycle; uses lithium batteries that use less toxic metals, and releases mandatory product environment reports for the benefit of the public (Clark,

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