In response to your request, I am providing you with this report concerning the analysis of Uber’s internal strengths and weaknesses and the external opportunities and threats. The Ride sharing service Uber is one of the fastest growing companies at the moment, valued at $ 17 billion. It is available in more than 150 cities in more than 45 countries. Uber has been trying to expand into Europe, but unfortunately with not much success. To make a successful entry into the European market, Uber has to make use of the opportunities with its main strengths and watch out for the threats. As a consultant of the Hay group, I have worked with many companies and deepened my knowledge about the SWOT analysis and how companies can take advantage with it.
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First, their smartphone app is integrated with Google map, so you can see how far away the nearest car is, then you can set up a point where the driver will come pick you up. On the app itself you can see all the information of the driver, including ratings from previous customers and the car that is coming to pick you up. After you set up a meeting point, the uber driver will give you a text or a call, so you will know that the order for a car has been received. Because you can pick the nearest car to your location, it will not take long for the driver to pick you up. The pricing structure that Uber is using has a full electronic payment process. The tip is already included in the final amount and all the customer has to do is keep their credit card keyed and updated with the Uber App. Another main strength is that Uber is a high growing company and is even becoming much more popular in various areas overseas, now it is available in more than 45 countries. It is one of the highest growing companies, and the product is so good, that they didn’t have to spend any money on marketing (Gurley). Equally important as the strengths are the weaknesses that Uber has, the main weakness is that Uber has inconsistent prices; the pricing structure Uber is using isn’t the exact price as the company is promoting. The reason behind this is that the price changes due to the time, your location and …show more content…
Don’t let potential risks and legal issues stop a good idea from expanding the business. Keep working to establish brand recognition and trust from the customer can help build customer and public support that can help Uber overcome the legal issues. Keep building loyal customer support and word-of-mouth in advance of expansion can really help to make a successful launch for the business in the International Market. And because Uber has almost no competitor overseas only in the United States and is still the leader there they can make use of their brand name to expand in other countries (Hyder). Based on the fact that the launch of Uber in the city San Francisco had 10,000 new users within the first 10 months, the business can make a big impact in other
First, their smartphone app is integrated with Google map, so you can see how far away the nearest car is, then you can set up a point where the driver will come pick you up. On the app itself you can see all the information of the driver, including ratings from previous customers and the car that is coming to pick you up. After you set up a meeting point, the uber driver will give you a text or a call, so you will know that the order for a car has been received. Because you can pick the nearest car to your location, it will not take long for the driver to pick you up. The pricing structure that Uber is using has a full electronic payment process. The tip is already included in the final amount and all the customer has to do is keep their credit card keyed and updated with the Uber App. Another main strength is that Uber is a high growing company and is even becoming much more popular in various areas overseas, now it is available in more than 45 countries. It is one of the highest growing companies, and the product is so good, that they didn’t have to spend any money on marketing (Gurley). Equally important as the strengths are the weaknesses that Uber has, the main weakness is that Uber has inconsistent prices; the pricing structure Uber is using isn’t the exact price as the company is promoting. The reason behind this is that the price changes due to the time, your location and …show more content…
Don’t let potential risks and legal issues stop a good idea from expanding the business. Keep working to establish brand recognition and trust from the customer can help build customer and public support that can help Uber overcome the legal issues. Keep building loyal customer support and word-of-mouth in advance of expansion can really help to make a successful launch for the business in the International Market. And because Uber has almost no competitor overseas only in the United States and is still the leader there they can make use of their brand name to expand in other countries (Hyder). Based on the fact that the launch of Uber in the city San Francisco had 10,000 new users within the first 10 months, the business can make a big impact in other