Internal Marketing Case Study

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Register to read the introduction… Internal marketing focuses on ensuring that employees gain not only knowledge but commitment to the desired corporate culture and image. Unsurprisingly, majority of internal marketing activities are aimed at creating messages that “proactively influence employees’ knowledge and understanding of the desired brand image” (Mangold and Miles 424). It is in the context of the need to manage information and knowledge exchange from the organization to its employees that information technology (IT) also attains a significant role. Adetayo, Sanni, and Ilori point out, for instance, IT not only “provides the relevant intelligence to enable the right thing to be done at the right time,” it also enables a company to organize, coordinate, and synchronize otherwise fragmented activities that often occur in globally or regionally dispersed locations …show more content…
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