The forth brand strength that Whole food market Inc. should utilize is product line extensions. This involves the use the product brand name that has already been established for new items with the same product category. The company should use line extensions when introducing new products to the market. In the view that the brand as an asset, it can be used as a leverage to generate the growth and objectives of the company. This will provide a platform that can be used to positive awareness to the customers such as the company perceived the quality of the new
