Interactions Between High And Low Context Cultures: Case Study

770 Words 4 Pages
Interactions between high and low context cultures can be problematic, which may explain the dissonance between Israel and the UAE. According to authors John Cragan and David Wright (1999) low context cultures are not known for their ability to tolerate or understand diversity, and tend to be more insular. With that being said, the presentation needs to reflect the cultural tendencies of all involved. The primary mistake that we should avoid in multi-cultural business meetings is assuming cultural similarity. Cultural assumptions based on a common business goal with people of different background, goals, and aspirations will prove dismal if preconceived notions are decided on prior to meeting. To avoid misunderstandings that may compromise …show more content…
To avoid any insinuation of bigotry or intolerance, our company can establish cultural responsiveness by having the presentation professionally translated in the respective language of our associates and tailoring it in a matter that reflects the contextual nuances of each country. For example, I would not mention in detail the roles of Israel when demonstrating our initiatives with the UAE and vice-versa. I would avoid mentioning Taiwan or government policies when directed at our Chinese partners and avoid using the number four as that has negative symbolism in their culture (China-Traditional Etiquette and Taboos, 2016). Studying nonverbal language and recognizing the cultural distinctions, such as the exchange of business cards or who enters the room first or the location and time of the meeting shows impartiality and an open mind for cultural acceptance. All in all, learning the particulars of cultural communication of our business associates shows a willingness to respect their …show more content…
Cultural awareness and understanding is crucial for any international business venture. However, to be culturally aware, our company have to start with our own culture. The organization must reestablish core values by focusing on communication, teamwork and collaboration. It is important to realize that every society wants to achieve something greater, something good, and be respected and understood. Our company should take the lead and provide guidance in the way of cultural respect. Every leader serves a specific function, and for us, it is to create a unified vision with our international partners, foster a community environment, and develop a relationship with each other that will help ease future negotiations, development, and implementation. In the end, we all must teach and practice cultural patience, not just for business, but for our own personal

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