Intelset Case Study

Decent Essays
In order to distribute our product, IntelSet, we are going to have stores and branches in the malls in which the products will get distributed to from the warehouse. To reduce the cost of rent and avoid a high rate of unsold products, we are going to start up with one warehouse. So IntelSet can be purchased from a couple of stores in different parts of Canada. We are going to make our products have higher demand than supply just like how people wait for new Apple products and buy it on the first day. By putting our product as a rare commodity, we will be able to achieve higher equilibrium price like De Beers corporation which explores diamond and engages in retailing diamond engagement and wedding rings as well as other elegant jewelry. The

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