ADVANCED STRATEGIC MARKETING: THEORY & PRACTICE 4 (ASM401)
2ND SEMESTER ASSIGNMENT
QUESTION 1
An Intel case study: identifying and creating new markets – a new strategy for a global leader
SYNOPSIS: INTEL CORPORATION
• CORPORATE SCOPE
Corporate scope entails product and geographic scope.
Product scope: According to Reuters, Intel is an American multinational company that designs, manufactures, and sells integrated digital technology platforms, computer components and related products. Meanwhile, Bloomberg explains that Intel's major products include microprocessors, chipsets, embedded processors and microcontrollers, flash memory products, graphics products, network and communications products, systems management software, conferencing products, …show more content…
Intel also manufactures its products in its own facilities; this gives it a competitive edge over other semiconductor companies in terms of reduced production costs and production optimization. Its ability to combine manufacturing and platform design differentiates it from competitors. o Architecture and platforms
Intel develops a large range of products that cut across multiple-devices such as tablets, smart-phones and notebooks. It invests in improving its architecture to improve consumers’ experiences such as improving power saving features for various devices. o Software and services
Intel collaborates with other companies in its effort to provide consumers with hardware and software combined …show more content…
Students will need to visit their nearest Wilkinson's store to scan each week's clue. This campaign will see students visiting Wilkinson stores every week. The campaign will run for 2 months in various campuses.
Campaign 2: Selfie moment with Wilko
A selfie-taking Wilkinson mascot named Wilko will be introduced to lure students into finding out more about who Wilko is.
Wilko will randomly pop up on campus twice a week; he will be taking selfies with students, handing out cards with details about the Selfie moment with Wilko competition. Wilko will be dancing, interacting with students and he will also encourage students to visit Wilkinson stores to take a selfie and win.
On his last day on campus Wilko will conduct a flash mob; a supposedly random dance with synchronized dance moves and many dancers who seemed like random bystanders.
The campaign will run on Twitter using #WilkoSelfie; students must post pictures of themselves doing something creative or funny while shopping at a Wilkinson or a picture of themselves outside a Wilkinson store with a Wilkinson product. The pictures must be posted on Facebook; fans will vote for the best picture by clicking on 'like' or 'commenting'. The picture gets to feature on Wilkinson's next student campaign (print and
2ND SEMESTER ASSIGNMENT
QUESTION 1
An Intel case study: identifying and creating new markets – a new strategy for a global leader
SYNOPSIS: INTEL CORPORATION
• CORPORATE SCOPE
Corporate scope entails product and geographic scope.
Product scope: According to Reuters, Intel is an American multinational company that designs, manufactures, and sells integrated digital technology platforms, computer components and related products. Meanwhile, Bloomberg explains that Intel's major products include microprocessors, chipsets, embedded processors and microcontrollers, flash memory products, graphics products, network and communications products, systems management software, conferencing products, …show more content…
Intel also manufactures its products in its own facilities; this gives it a competitive edge over other semiconductor companies in terms of reduced production costs and production optimization. Its ability to combine manufacturing and platform design differentiates it from competitors. o Architecture and platforms
Intel develops a large range of products that cut across multiple-devices such as tablets, smart-phones and notebooks. It invests in improving its architecture to improve consumers’ experiences such as improving power saving features for various devices. o Software and services
Intel collaborates with other companies in its effort to provide consumers with hardware and software combined …show more content…
Students will need to visit their nearest Wilkinson's store to scan each week's clue. This campaign will see students visiting Wilkinson stores every week. The campaign will run for 2 months in various campuses.
Campaign 2: Selfie moment with Wilko
A selfie-taking Wilkinson mascot named Wilko will be introduced to lure students into finding out more about who Wilko is.
Wilko will randomly pop up on campus twice a week; he will be taking selfies with students, handing out cards with details about the Selfie moment with Wilko competition. Wilko will be dancing, interacting with students and he will also encourage students to visit Wilkinson stores to take a selfie and win.
On his last day on campus Wilko will conduct a flash mob; a supposedly random dance with synchronized dance moves and many dancers who seemed like random bystanders.
The campaign will run on Twitter using #WilkoSelfie; students must post pictures of themselves doing something creative or funny while shopping at a Wilkinson or a picture of themselves outside a Wilkinson store with a Wilkinson product. The pictures must be posted on Facebook; fans will vote for the best picture by clicking on 'like' or 'commenting'. The picture gets to feature on Wilkinson's next student campaign (print and