Intel Case Study Essay

836 Words Aug 31st, 2014 4 Pages
Intel Case Study

After reading the first part of the case study, Chipping Away at Intel an assessment can be made to answer the case study questions that include the changes at Intel in the first three years of the new CEO Craig R. Barrett tenure, the environmental pressures for change, and internal organizational pressures associated. Furthermore after reading the second part of the case study an examination of new pressures faced by Barrett, how he responded and what changes the new CEO might make and why. First off the case study reflects several changes at Intel over the first three years of Barrett’s tenure which included investing and then withdrawing from new markets, closing down iCat, an e-commerce
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Intel was a major global technology company and Barrett wanted to make sure it continued to grow. Barrett worked to integrate by reorganizing Intel to make it more nimble. One of the biggest internal pressures seemed to be from new broom pressure. “Someone who has just started a new job and who is expected to make a lot of changes can be referred to as a new broom (new broom definition | English dictionary for learners | Reverso).” Barrett wanted to change the culture of Intel and worked to restructure with up to 80 percent of micro processing unit staff being given new jobs. As the new CEO he wanted to increase sales and advance from competitors through his new investments. In the second half of Barrett’s tenure a new pressure will be power and political pressures. The new CEO will have most of the same pressures that faced Barrett to overcome. Barrett responded to these pressures by staying firm to his position as leading chip maker and expanding the company’s expertise in designing chips for mobile communications. As Paul Otellini coming in as the new CEO changes will eventually need to be made but to start I would feel that it would be best to see how the new business units that Barrett put in place affect the overall performance of the company. Otellini will need to determine how to keep the company successful while defining his own path and goals for the company. “New CEOs face a critical strategic choice. Should they settle into the job,

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