Integrated Marketing Communication Report Essay examples

3461 Words Nov 26th, 2012 14 Pages
Integrated Marketing Communication Report

Contents

Executive summary ………………………………………………………….. 2

Situation analysis ...………………………………………………………….. 3

Objectives ……………………………………………………………………… 5

Strategy ………………………………………………………………………… 6

Tactics ………………………………………………………………………….. 7

Action …………………………………………………………………………… 9

Control ………………………………………………………………………….. 12

Reference ………………………………………………………………………. 14

Appendices …………………………………………………………………….. 15

Executive Summary
Spoonfed is a web-base business, by providing free service to user who interested in London events. Events included gigs, clubbing, arts, comedy, theater and festivals.

Spoonfed sees the growth on leisure economy which is going to expand its business
…show more content…
Secondly, the market research indicates that students would like to spend more time to do events research than other people. As a result, Spoonfed decided to target the students which within London.

Similarly, ents24.com is a website also provides entertainment guide. They provide a larger geographical not just London, so the level of research with shallow depth information. For example, people can find events in UK by Ent24 but price is not clearly and most of them are expansive. It cannot attract consumer’s attention. Also our competitive advantage is Spoonfed has already developed a mobile application to IOS users, in order to gain more users to use by their mobile.

As an online based company, Spoonfed has a low cost of salary and management overhead. The reason is fewer employees are needed to run the company. In addition, Spoonfed has a very good promotion channel. As we know, university students are more likely to discovery new things and share experiences with their friends. They may tell their friends how cool Spoonfed is. This could be a very good way of promotion. However, the webpage is requiring a high level of computer technology skills to maintain. The risk of anti virus or hackers could be the risk which affect the business.

From the market research, the leisure economy is now one of the

Related Documents