That being said, there is a need for a system and method that manages an invitation process, re-invites those invites who fail to respond, reminds invites about the upcoming event and compiles the replies from those invited into a report (“Systems,” 2004). Considering a major aspect of Innovation Cluster involves building relationships and strengthening Peterborough’s regional innovation and entrepreneurial capacity, it is vital to have a system to organize contacts, such as Batchbook, a customer relationship management (CRM) software.
With Batchbook, information for any clients, partners and/or attendees from events are keep in storage. For instance, any the information on business cards received from events are manually entered into the …show more content…
IMC’s achieve various organizational objectives, by producing a unified customer-focused message through coordinating and controlling multiple elements of the promotional mix, such as advertising, public relations, direct marketing and sales promotion (Mangold & Faulds, 2009). In terms of marketing nowadays, tools and strategies for communication with customers have changed significantly with the emergence of consumer-generated media. Where various sources of information that are created, circulated and used by consumers with the intent on educating each other about products, services and brands, also referred to as social media (Mangold & Faulds, 2009).
Social media is an integral part of Innovation Cluster. Considering it is within my responsibilities to update FastStart’s Facebook page, constant updates and relevant posts engages and increases the number of users that read our posts. Social media embraces various amounts online, blogs, company-sponsored chat rooms, discussion boards, consumer product/service ratings websites and of most notable, social networking websites (Mangold & Faulds, 2009). Not to mention the fact that social media has influenced many aspects of consumer behaviour such as opinions, attitudes and purchase
With Batchbook, information for any clients, partners and/or attendees from events are keep in storage. For instance, any the information on business cards received from events are manually entered into the …show more content…
IMC’s achieve various organizational objectives, by producing a unified customer-focused message through coordinating and controlling multiple elements of the promotional mix, such as advertising, public relations, direct marketing and sales promotion (Mangold & Faulds, 2009). In terms of marketing nowadays, tools and strategies for communication with customers have changed significantly with the emergence of consumer-generated media. Where various sources of information that are created, circulated and used by consumers with the intent on educating each other about products, services and brands, also referred to as social media (Mangold & Faulds, 2009).
Social media is an integral part of Innovation Cluster. Considering it is within my responsibilities to update FastStart’s Facebook page, constant updates and relevant posts engages and increases the number of users that read our posts. Social media embraces various amounts online, blogs, company-sponsored chat rooms, discussion boards, consumer product/service ratings websites and of most notable, social networking websites (Mangold & Faulds, 2009). Not to mention the fact that social media has influenced many aspects of consumer behaviour such as opinions, attitudes and purchase