Integrated Communication Strategy: Casto Technical, Inc.

Improved Essays
Integrated Communications Strategy Statement:

“Commercial HVAC clients want established and experienced service providers with a strong local presence. A strong local presence give consumers more brand confidence in a provider’s ability to maintain quality and efficient customer service, creating higher customer loyalty and continued customer relationships.”

Why are we advertising?
Casto Technical, Inc. has recently gone through some major internal changes. Therefore, it is of utmost importance to reassure existing customers, potential customers, and competitors that Casto is a committed player in the commercial HVAC field.

Whom are we talking to?
Specifically targeting new and potential customers with commercial HVAC needs, while
indirectly

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