Int Marketing Essay

3288 Words Dec 24th, 2013 14 Pages
| Global Management | | Spring 2009 | Professor John N. Doggett Office CBA 5.124k Office Hours Thursdays from 5:10 to 6:10 pm or by appointment Phone (512) 232-7671 E-Mail Course Web Page via Blackboard
Teaching Assistant Emily Anderson
Course Objectives

The emergence of China, India, Brazil, Russia and a host of other emerging economies has fundamentally changed how we think about global business. This course will help you understand how managers anticipate and respond to competitive pressures in a rapidly changing global marketplace. It will help you
…show more content…
First, you will learn how to manage groups of peers where each student cannot be the group leader. Second, you will learn to manage a decision making process with inadequate information and time. Finally, by observing and reflecting on the dynamics of your team and your interaction with me during the class room competition, you will develop a deeper understanding of what leadership requires. Materials

Books: I have assigned three books that will help you understand the dynamics of global management. While I have not assigned specific pages for you to read each week, you cannot pass the midterm without reading all three books.

Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter, Pankaj Ghemawat, HBS Press, 2007.

China Shakes the World: a Titan's Rise and Troubled Future and the Challenge for America, James Kynge, Houghton Mifflin, 2006.

In Spite of the Gods: The Rise of Modern India by Edward Luce, Doubleday, 2007. Course Requirements and Grading

Class Participation = 50%

This course will require a minimum of 14 hours of work per class. You must spend at least 3 hours analyzing each case and at least 1 hour preparing an action plan that is supported by rigorous analysis for each case prior to class.

Each student must also join a study group of fellow students and spend a minimum of one hour discussing each case prior to class. During our class sessions, each student must be prepared to

Related Documents