Int Marketing Essay
Teaching Assistant Emily Anderson email@example.com
The emergence of China, India, Brazil, Russia and a host of other emerging economies has fundamentally changed how we think about global business. This course will help you understand how managers anticipate and respond to competitive pressures in a rapidly changing global marketplace. It will help you …show more content…
Books: I have assigned three books that will help you understand the dynamics of global management. While I have not assigned specific pages for you to read each week, you cannot pass the midterm without reading all three books.
Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter, Pankaj Ghemawat, HBS Press, 2007.
China Shakes the World: a Titan's Rise and Troubled Future and the Challenge for America, James Kynge, Houghton Mifflin, 2006.
In Spite of the Gods: The Rise of Modern India by Edward Luce, Doubleday, 2007. Course Requirements and Grading
Class Participation = 50%
This course will require a minimum of 14 hours of work per class. You must spend at least 3 hours analyzing each case and at least 1 hour preparing an action plan that is supported by rigorous analysis for each case prior to class.
Each student must also join a study group of fellow students and spend a minimum of one hour discussing each case prior to class. During our class sessions, each student must be prepared to