One of the most comprehensive marketing channels today, social media has evolved, and at the forefront of this evolution stands Facebook, with its family of platforms, of which Instagram is one of the most formidable. These Instagram Case Studies include brands that have rediscovered their relevance, their audience or risen and reached new people, all through the world’s largest photo sharing platform.
Instagram introduced Instagram Stories in 2016 and with, over 250 Million …show more content…
The only place to link back to your website is the bio on Instagram which makes marketing a new game for many social media enthusiasts. But the numbers speak in Instagram’s favor: 400 m users and engagement is up through the roof compared to „older“ networks like Facebook or Twitter.
With Instagram, you can easily tell a story and promote your business using its advertising options like photo ads, video ads, carousel ads and the newest feature called story ads!
What exactly are Instagram Stories?
Instagram Ad Stories are just like the Instagram Stories. The only thing different is that they appear between stories and are marked with a “Sponsored” label.
These types of ads were launched by Instagram in January, this year. They began with only 30 lucky brands and at the moment Instagram Ad Stories are available to every business around the globe.
Instagram Ad Stories are skippable!
A very important thing you must know about Instagram Ad Stories is that they are the first type of ad which allowed full-screen 9:16 visuals on a mobile platform.
Instagram Ad Stories can be of 2 types: images and